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Arousing emotions is a sure path to success. And this can be done not only through the content of an event, but also by carefully planning the design of the space where it takes place.
Coherent and memorable room decor can have a major impact on the atmosphere of an event and thus set the scene for a successful participant experience. The right furnishings and decor influence participant behavior, promote creativity, generate emotions and contribute to the desired sustainable effectiveness of the event.
But how can you design a room that meets all of these criteria? First, ask yourself three main questions that are all equally important when planning effective spaces for your event:
1. Why is the event being held?
2. What is the message being communicated?
3. How will this message be conveyed?
It’s all about the conceptual and substantive objectives of the event, which can be specifically supported by the interior design.
The contextual factors for the event also have an influence on the design of the rooms: number of guests, floor plans and conditions at the venue, duration, agenda, and required event areas such as buffet, reception and stage.
Once you have gathered together all the relevant objectives and contextual factors for an event, you can derive goals for the interior design. Put together an event dramaturgy that tells participants a story! The right interior design provides vital support here, encompassing more than just seating arrangements to include the targeted use of objects, graphics, lighting and other atmospheric resources that can significantly enhance the effect of your event on all those present.
Our experienced event professionals will help you, in collaboration with selected partners, to plan and implement your room concept and make your event an unforgettable experience for your participants!