Current local news affecting today's business traveler
In these days of digitization and the proliferation of diverse communication channels, cross-media communication with customers is gaining importance in particular for event managers. People today want to access information tailored to their respective situation – anytime, anywhere. In order to answer this need, organizers must supply information via multiple communication platforms: their own website or social media, mobile apps or traditional print media. The diversity of media knows no bounds – but the event organizer‘s time is limited! Keeping a cool head and catering to all demands is sometimes easier said than done.
MICE providers are well aware of the relevance of this development, which is accordingly a hot topic in the industry. At the trade fair “Best of Events” on 20 and 21 January 2016 in Dortmund, efficient event communication will be a key topic addressed in the expert presentations and best-practice examples.
CWT Meetings & Events has long since taken up this issue, supporting its customers with online registration tools, individual event websites, and its own smartphone app for meeting management. Event attendees can access up-to-the-minute information and interact with each other – which in turn animates them to participate more actively, saving organizers time and money.
We would be happy to explain the details to you and to help you develop a communication strategy for your next event. Just contact us!