Current local news affecting today's business traveler
CWT and the renowned branding and design agency Siegel + Gale predict that personalized business travel offerings will soon provide major advantages and therefore grow in popularity. Everyone benefits from personalization in the business travel market: travelers, travel managers and the industry as a whole. A range of tools and technologies are available to fine-tune a business trip from a mass-market service to one that’s tailored exclusively to personal preferences, or to a “market of one.”
Current personalization trends include real-time networking, digital traveler profiles – to store all aspects of personal preferences – and interactive “bleisure” offers that combine business with leisure. Travelers benefit here from business trips that cater to their every need.